Common questions about Shure Business.
What does Shure Business actually do for my website?
Shure Business is a marketing agency that specializes in making your website fully optimized for AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. We unblock AI crawlers in your robots.txt, deploy llms.txt files with AI-readable site summaries, patch security header vulnerabilities, and build complete LocalBusiness schema markup so search engines and AI tools can accurately understand and recommend your business.
Why should I let AI crawlers like GPTBot access my site?
Blocking AI crawlers means your business is invisible when potential customers ask ChatGPT, Claude, or Perplexity for recommendations in your industry. We audit your robots.txt and selectively unblock crawlers like GPTBot, ClaudeBot, PerplexityBot, and Google-Extended so your content gets cited in AI answers, driving a new channel of qualified traffic to your business.
What is an llms.txt file and do I really need one?
An llms.txt file is a new standard that gives large language models a clean, structured summary of your website so they can accurately represent your business in AI-generated answers. We create a custom llms.txt for your site that highlights your services, locations, and key pages, which significantly improves how AI tools describe and recommend you to users.
Which security headers do you fix and why does it matter for SEO?
We address the seven most common header vulnerabilities including missing Content-Security-Policy, Strict-Transport-Security, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy, and X-XSS-Protection. Beyond protecting your customers, search engines factor site security into rankings, and AI systems are increasingly hesitant to cite sites flagged with security issues.
How does LocalBusiness schema actually help me get more customers?
Complete LocalBusiness schema tells Google and AI assistants your exact name, address, phone (NAP), hours, geo-coordinates, and service area in a machine-readable format. This is what powers rich results in local search, Map Pack visibility, and accurate answers when someone asks an AI “who’s the best [your service] near me.”
How long does the full optimization process take?
Most engagements are completed within 7 to 14 business days from kickoff. We start with a technical audit in the first 48 hours, then deploy the robots.txt updates, llms.txt file, security headers, and schema markup in a staged rollout so we can verify each change is indexed correctly before moving to the next.
How much does Shure Business charge for these services?
We offer a one-time AI Visibility Package that covers all four core services (robots.txt, llms.txt, security headers, and LocalBusiness schema) as a flat-fee project, with optional monthly monitoring after launch. Pricing depends on site size and number of locations, and we provide a fixed quote after a free 20-minute discovery call—no hourly billing or surprise fees.
How do I get started with Shure Business?
Visit shurebusiness.com and book a free discovery call, or send us your domain for a complimentary AI-readiness scan that shows exactly which crawlers are blocked, which headers are missing, and what schema gaps exist. From there we send a scoped proposal within 24 hours and can typically begin work the same week you approve it.